In business there is an effect similar to gravity. A business’s history and culture acquires a mass of its own over time. That mass perpetuates the values and norms of the business. In large organizations the mass of its history becomes a monolith by many names “what we’ve always done,” “the right thing,” “what we learned last time,””we decided,” etc.,. Here we call it the Norm. The Norm defends compliance, it draws us in, comforts us, and offers us safety from personal responsibility.
Here are 3 styles of leading within an organization with a powerful Norm, I recommend using all three at different times:
Assimilate- Comply, acknowledge the good and live with the bad. The power of such an organization is in its consistency. The system is far less punishing for compliant members than objecting ones. Absurd duties may need to be accepted and a great deal of mental effort will be expended to avoid offending the Norm. This approach takes advantage of the strength of ongoing currents within the monolith.
Subvert- Live within the system, but do not accept the values it has established. Regularly take the time to challenge the beliefs of the organization in closed-door meetings and side conversations. Be careful, this approach more often ends up being an exercise in gossip and bitter complaints than being an effective program for change.
Break- Invest energy to sustain conscious denial of certain values and take steps to remove yourself from the inner workings of the organization. This move not only requires significant effort, it also paradoxically needs the most acceptance from the organization. The subversive and the assimilated have the luxury of not being seen, but those who break with the Norm must live in view of its judgement.